Europe

POLITICAL BAROMETERS

Popularity ratings of political leaders and personalities, voting intentions… a traditional Ifop expertise, the only ...

BUSINESSES

Very small businesses (VSB), small & medium businesses (SMB), large businesses, deciders….Ifop's potent business experience ...

DIVERSITY MONITOR

Measurement of progression of diversity and representation of minorities within a company.

BALANCED NUTRITION MONITOR

Consumer attitudes and behaviour regarding balanced nutrition and health. In partnership with the Consumer Division.

HEALTH CLAIMS

Views of health professionals versus those of consumers regarding nutrition. In partnership with the Consumer ...

HEALTH CLAIMS

Views of health professionals versus those of consumers regarding nutrition. In partnership with the Consumer ...

TNT VISION

Monitoring digital TV practices.

WEB INTELLIGENCE TRACKER

Picking up signals, buzz tracking and online brand reputation monitoring.

BRAND EQUITIES

Understand brand power and identify triggers for development.

BRAND EQUITIES

Understand brand power and identify triggers for development.

NAME CREATION

Advice on name creation for products and brands, companies and special events.

NAME CREATION

Advice on name creation for products and brands, companies and special events.

NUMERILAB

Exploration of conditions and modes of appropriation of an innovation via immersion among early adopters.

NUMERILAB

Exploration of conditions and modes of appropriation of an innovation via immersion among early adopters.

NUMERILAB

Exploration of conditions and modes of appropriation of an innovation via immersion among early adopters.

DOCTOR CONNECTION

Exploratory quali study enriched by ethnographic observation via reconstitution of doctor/patient consultations.

DOCTOR CONNECTION

Exploratory quali study enriched by ethnographic observation via reconstitution of doctor/patient consultations.

IQUAL

Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths ...

IQUAL

Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths ...

IQUAL

Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths ...

U&A AND MARKET SEGMENTATION

To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.

FOX 123

Range rationalisation model.

COB

Pack optimisation and selection as function of desired positioning.

EMOTIONAL ADVERT

For pre and post testing of communications with strong emotional value.

WEB EXPLORER

To optimise content and ergonomics of a site.

CORE CREATIVE IDEA

Evaluate and optimise initial creative routes.

CORE CREATIVE IDEA

Evaluate and optimise initial creative routes.

SHOPPERS STUDIES

Understand shoppers' purchase decisions in situ and evaluate performance of point of sale marketing: mystery ...

INTERNAL CLIMATE STUDIES

Identification of triggers for optimisation of collective corporate performance.

EVALUATION OF CUSTOMER RELATIONS

Evaluation and optimisation of CRM programmes.

QUALITY POLICY

MONITORING LETTER POST SERVICE QUALITY FOR "LA POSTE FRANCAISE"

1 million letters exchanged annually among a panel of 4800 individuals and firms.

WEB EXPLORER

To optimise content and ergonomics of a site (media).

IDEAMAP COPY

To identify the most promising creative routes and optimal formulations.

IDEAMAP COPY

To identify the most promising creative routes and optimal formulations.

DIRECT AD TEST

Quali and Quanti pre-test for flash diagnosis of your copy.

CONJOINT ANALYSIS TECHNIQUES

For optimal combinations of attributes for a product or concept...

IdeaMap: ideas screening and ...

CONJOINT ANALYSIS TECHNIQUES

For optimal combinations of attributes for a product or concept...

IdeaMap: ideas screening and ...

POLITICAL BAROMETERS

Popularity ratings of political leaders and personalities, voting intentions… a traditional Ifop expertise, the only ...

CITY EXPERT

Citizens' satisfaction and expectations regarding policies of local and regional authorities (towns, urban communes and ...

EVENT POLLS

Ifop brand and know-how placing polling at the service of your communication.

INTERNAL STUDIES

Ifop methodology and standards: when "internal" becomes your primary client in the form of image ...

IFOP BRAND AUDIT

To track a brand's efficiency and performance quantitatively.

CONJOINT ANALYSIS TECHNIQUES

For optimal combinations of attributes for a product or concept...

IdeaMap: ideas screening and ...

U&A AND MARKET SEGMENTATION

To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.

CONCEPT TEST

MIX TEST

IDEAMAP COPY

To identify most promising creative routes (all sectors except opinion).

WEB EXPLORER

For optimising content and ergonomics of a site (media).

JUNIOR

400 children aged between 6 and 14 interrogated monthly.

SENIOR

800 seniors aged 50 and over interviewed once or twice a month, depending on the ...

FILIFOP

1000 individuals aged 15 and over interrogated weekly.
Fieldwork: Thursday/Friday.
Results: Monday

WEB INTELLIGENCE TRACKER

Picking up signals, buzz tracking and online brand reputation monitoring.

CITY EXPERT

Citizens' satisfaction and expectations regarding policies of local and regional authorities (towns, urban communes and ...

CITIZEN CONFERENCES

EVENT POLLS

Ifop brand and know-how placing polls at the service of your communication.

EVENT POLLS

Ifop brand and know-how placing polls at the service of your communication.

SUSTAINABLE DEVELOPMENT AND CORPORATE IMAGE MONITOR

Ifop's reference study on the environment and corporate image.

SUSTAINABLE DEVELOPMENT AND CORPORATE IMAGE MONITOR

Ifop's reference study on the environment and corporate image.

INTERNAL STUDIES

YOUTH INTEGRATION

Monitoring integration and commitment of young new joiners.

CORPO BRAND

New issues in institutional and corporate image.

YOUNG PEOPLE & EMPLOYMENT

Authoritative survey of young people's vision of the work environment, image of different sectors, professions ...

OWNER PANELS

For long-term collaboration with your targets: co-creation, optimisation, evaluation of satisfaction...

OWNER PANELS

For long-term collaboration with your targets: co-creation, optimisation, evaluation of satisfaction...

LUXURY AND PREMIUM BRANDS OBSERVER

The most complete observer of luxury and premium brands during an economic crisis, combining the ...

OMCAPI

2000 individuals aged 15 and over interrogated once or twice a month, depending on the ...

OMCAWI

1000 individuals aged 15 and over interrogated weekly via internet.
Fieldwork: Tuesday to Friday. Results: ...

CONCEPT TESTS

Identification of best candidates and optimisation routes.

MIX TESTS

Identification of best combinations among the different elements of your offer.

M@RKETRENDS LUXURY & LIFESTYLE

Marketing trends emerging from monitoring brand initiatives and internet discussion.

M@RKETRENDS LUXURY & LIFESTYLE

Marketing trends emerging from monitoring brand initiatives and internet discussion.

M@RKETRENDS GREEN & SUSTAINABLE DEVELOPMENT

Marketing trends emerging from monitoring brand initiatives and internet discussion.

M@RKETRENDS GREEN & SUSTAINABLE DEVELOPMENT

Marketing trends emerging from monitoring brand initiatives and internet discussion.

VERY WEALTHY OBSERVATORY

The first global monitoring of millionaires and their relationship to wealth. In partnership with the ...

AD PLUS360°

AD PLUS 360°

To evaluate effectiveness of multi-touch points campaign.