North America
• Flexibility to consult with relevant research solutions from around the globe
• Meaningful involvement by senior staff in every research project
• A commitment to bringing innovation to everything we do
Experience has rewarded us with the knowledge and instinct to design and deliver a full suite of qualitative and quantitative ad hoc and syndicated research, data analysis, and marketing insights – to make better business decisions.
We are proud to be a Gold Seal member of the MRIA.
Here is a selection of our innovative proprietary methodologies:
- Social Media Analyzer - tracking of consumer conversation et discourse
- Planet Care® - corporate sustainability research
- iemoteTM - measuring subconscious emotional response and attention to communication
Our service teams are organized by sector to enhance collaborative consultation with you.
Current team strengths align particularly well with:
- HEALTHCARE DIVISION
- FINANCIAL
- EXPERIENCE MEASUREMENT DIVISION
- CONSUMER RESEARCH
- LUXURY
-As one of the Ifop global group of companies, clients partner with us for access to prime global resources, tools and panels. We are a Gold Seal member of the MRIA and the first research company to adhere to the UN’s Global Compact, a strategic initiative encouraging business ethics.
We take pride in our work and in our vibrant, creative, intuitive and technically strong staff. Ifop NA welcomes the challenge of a new client or business issue. We encourage you to explore the upside of working with us.
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John Ball
Chief Operating Officer - Ifop North America
Areas of expertise
While Ifop NA specializes in the 5 sectors listed above, we also partner with other Ifop offices in sectors such as Luxury. We utilize our qualitative and quantitative expertise to develop the optimal design for your research needs.
Discover our specificitiesPress Release
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2010/06/21
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2010/06/21
Ifop partnered the 2nd edition of Salon 1.618
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2010/05/10
Here is the radio interview, John Ball, Chief Operating Officer Ifop North America did with 680 News for Planet Care.
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2010/04/20
Called Planet Care®, the survey found that the importance placed upon sustainability issues by consumers...
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2008/11/16
Ifop North America is now offering iemoteTM, a revolutionary, non-intrusive methodology...
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Products
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BRAND EQUITIES
Understand brand power and identify triggers for development.
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BRAND EQUITIES
Understand brand power and identify triggers for development.
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NAME CREATION
Advice on name creation for products and brands, companies and special events.
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NAME CREATION
Advice on name creation for products and brands, companies and special events.
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DOCTOR CONNECTION
Exploratory quali study enriched by ethnographic observation via reconstitution of doctor/patient consultations.
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DOCTOR CONNECTION
Exploratory quali study enriched by ethnographic observation via reconstitution of doctor/patient consultations.
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U&A AND MARKET SEGMENTATION
To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.
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FOX 123
Range rationalisation model.
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COB
Pack optimisation and selection as function of desired positioning.
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EMOTIONAL ADVERT
For pre and post testing of communications with strong emotional value.
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WEB EXPLORER
To optimise content and ergonomics of a site (media).
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IDEAMAP COPY
To identify the most promising creative routes and optimal formulations.
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IDEAMAP COPY
To identify the most promising creative routes and optimal formulations.
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DIRECT AD TEST
Quali and Quanti pre-test for flash diagnosis of your copy.
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CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
Our products
IdeaMap: ideas screening and ... -
CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
Our products
IdeaMap: ideas screening and ... -
IFOP BRAND AUDIT
To track a brand's efficiency and performance quantitatively.
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CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
Our products
IdeaMap: ideas screening and ... -
U&A AND MARKET SEGMENTATION
To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.
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CONCEPT TEST
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MIX TEST
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IDEAMAP COPY
To identify most promising creative routes (all sectors except opinion).
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WEB EXPLORER
For optimising content and ergonomics of a site (media).
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MAXIMUM DIFFERENCE SCALING (MAXDIFF)
a new choice-based alternative to traditional scalar batteries, MAXDIFF produces a more meaningful differentiation of ...
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STRUCTURAL EQUATION MODELING (SEM)
the 2nd generation of multivariate analysis, SEM provides insights into paths that influence customer or ...
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FUZZY FRONT-END CONCEPT SCREENS
This approach is an effective alternative to Nielsen’s Pre-BASES. It offers much more than simple ...
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PRICE-EQUITYTM
A tool designed specifically to aid the evaluation and adjustment of price levels. Contrary to ...
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stylemap
conjoint-based approach to package concept testing.
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LUXURY AND PREMIUM BRANDS OBSERVER
The most complete observer of luxury and premium brands during an economic crisis, combining the ...
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Planet Care
CONSUMER PERCEPTIONS ON CORPORATE SUSTAINABILITY PRACTICES (Planet Care®)
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A robust syndicated quantitative study ... -
CONCEPT TESTS
Identification of best candidates and optimisation routes.
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MIX TESTS
Identification of best combinations among the different elements of your offer.
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M@RKETRENDS LUXURY & LIFESTYLE
Marketing trends emerging from monitoring brand initiatives and internet discussion.
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M@RKETRENDS LUXURY & LIFESTYLE
Marketing trends emerging from monitoring brand initiatives and internet discussion.
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M@RKETRENDS GREEN & SUSTAINABLE DEVELOPMENT
Marketing trends emerging from monitoring brand initiatives and internet discussion.
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M@RKETRENDS GREEN & SUSTAINABLE DEVELOPMENT
Marketing trends emerging from monitoring brand initiatives and internet discussion.
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VERY WEALTHY OBSERVATORY
The first global monitoring of millionaires and their relationship to wealth. In partnership with the ...
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social media analyser
Track, quantify and gain insight into the conversations taking place within social media (blogs, forums, ...
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Iemote TM
A hybrid, quali-quant communications testing methodology that uses emotional activation and eye-attention metrics, traditional quantitative ...
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AD PLUS360°
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