Opinion et stratégies d'entreprises Consumer Services Santé Media et numérique Luxe

QUANTI Our products

At Ifop, the exploitation and analysis of data emerging from quantitative studies benefits from a wide range of statistical methods…

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CITY EXPERT

Citizens' satisfaction and expectations regarding policies of local and regional authorities (towns, urban communes and ECPI, departmental and regional councils…).

CONCEPT TEST

CONJOINT ANALYSIS TECHNIQUES

For optimal combinations of attributes for a product or concept...

IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or a benefit
CBC : Mix optimisation model in its competitive universe
Price Equity: expert price evaluation and adjustment model

CONJOINT ANALYSIS TECHNIQUES

For optimal combinations of attributes for a product or concept...

IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or a benefit
CBC : Mix optimisation model in its competitive universe
Price Equity: expert price evaluation and adjustment model

IDEAMAP COPY

To identify most promising creative routes (all sectors except opinion).

IFOP BRAND AUDIT

To track a brand's efficiency and performance quantitatively.

INTERNAL STUDIES

Ifop methodology and standards: when "internal" becomes your primary client in the form of image surveys, internal communication studies, measures for accompanying change or strategic positioning, human resources social climate barometer.

MIX TEST

NUMERILAB

Exploration of conditions and modes of appropriation of an innovation via immersion among early adopters.

POLITICAL BAROMETERS

Popularity ratings of political leaders and personalities, voting intentions… a traditional Ifop expertise, the only market research institute with two political barometers: the JDD popularity index (since 1958) and the Paris Match "Tableau de Bord" (since 2003).

U&A AND MARKET SEGMENTATION

To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.

WEB EXPLORER

For optimising content and ergonomics of a site (media).