Our mission
That is why at Ifop we have opted to concentrate on 3 sectors; finance and insurance, energy and transport.
Our teams have developed thorough knowledge of topics related to finance and insurance, to energy and to the environment, as well as the new element of mobility.
Our commitment: offering you ad hoc responses, with perspective via contextualisation developed by our Opinion and Trends and Strategic Planning departments. The objective is the systematic enlightenment of consumer responses by the context influencing their opinions, behaviour and attitudes.
Contact
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Marie-Laurence Guéna
Director, Services Division - France
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John Ball
Chief Operating Officer - Ifop North America
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Ana Nora Feldman
Director, Marketing Intelligence - IFOP LATINE AMERICA
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Stéphane Courqueux
Director IFOP ASIA
SERVICES DIVISION PRODUCTS
All IFOP offers-
QUALITY POLICY
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IDEAMAP COPY
To identify the most promising creative routes and optimal formulations.
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CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
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IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or ... -
INTERNAL STUDIES
Ifop methodology and standards: when "internal" becomes your primary client in the form of image surveys, internal communication studies, measures for accompanying change or ...More info -
MIX TEST
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SHOPPERS STUDIES
Understand shoppers' purchase decisions in situ and evaluate performance of point of sale marketing: mystery shopping, shopalong…
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DIVERSITY MONITOR
Measurement of progression of diversity and representation of minorities within a company.
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U&A AND MARKET SEGMENTATION
To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.
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YOUTH INTEGRATION
Monitoring integration and commitment of young new joiners.
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IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...
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EVALUATION OF CUSTOMER RELATIONS
Evaluation and optimisation of CRM programmes.
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AD PLUS 360°
To evaluate effectiveness of multi-touch points campaign.
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IDEAMAP COPY
To identify the most promising creative routes and optimal formulations.
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IDEAMAP COPY
To identify most promising creative routes (all sectors except opinion).
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BRAND EQUITIES
Understand brand power and identify triggers for development.
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MIX TESTS
Identification of best combinations among the different elements of your offer.
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IFOP BRAND AUDIT
To track a brand's efficiency and performance quantitatively.
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U&A AND MARKET SEGMENTATION
To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.
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IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...
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EVENT POLLS
Ifop brand and know-how placing polling at the service of your communication.
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INTERNAL CLIMATE STUDIES
Identification of triggers for optimisation of collective corporate performance.
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IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...
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WEB INTELLIGENCE TRACKER
Picking up signals, buzz tracking and online brand reputation monitoring.
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CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
More info
IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or ... -
CORPO BRAND
New issues in institutional and corporate image.
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BRAND EQUITIES
Understand brand power and identify triggers for development.
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CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
More info
IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or ... -
CONCEPT TEST
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EMOTIONAL ADVERT
For pre and post testing of communications with strong emotional value.
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OWNER PANELS
For long-term collaboration with your targets: co-creation, optimisation, evaluation of satisfaction...
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SUSTAINABLE DEVELOPMENT AND CORPORATE IMAGE MONITOR
Ifop's reference study on the environment and corporate image.
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CONCEPT TESTS
Identification of best candidates and optimisation routes.
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WEB INTELLIGENCE TRACKER
Picking up signals, buzz tracking and online brand reputation monitoring.
More info -
OWNER PANELS
For long-term collaboration with your targets: co-creation, optimisation, evaluation of satisfaction...
More info -
SUSTAINABLE DEVELOPMENT AND CORPORATE IMAGE MONITOR
Ifop's reference study on the environment and corporate image.
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AD PLUS360°
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OMNIBUS
60 years experience ensuring studies adapted to your needs and budget.More info -
PANEL
Advisers specialising in Panels tools and methodology at the service of your strategy.
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ONLINE STUDIES
Ifop extends the means of connecting to your audience.
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TRENDS AND STRATEGIC PLANNING
A fresh angle on studies: the senses on the alert!
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QUALI
A "new generation" Quali for decision-making.
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