Our mission
Ifop Healthcare Division's offer respects the fundamental principles of the overall Ifop offer: contextualisation of your particular request, rigour of methodological conception and study implementation, pragmatism and operability of study results. We attach great importance to the legibility and accessibility of results by all intermediaries in the corporate decision-making chain: study specialists, marketing teams, research departments….
- senior team composed of multi-disciplinary healthcare experts.
- in-depth knowledge of the sector, covering all major therapeutic fields as well as some less prevalent domains.
- mastery of study techniques to guarantee reliability and pertinence of results.
- correct balance between tried and tested methodologies and innovative methods, to offer the most relevant approach on each occasion .
Contact
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Christina Bienenfeld
Director, Healthcare Global
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Doreen Wolpert
Executive Vice President Global Healthcare - Ifop North America
HEALTHCARE DIVISION PRODUCTS
All IFOP offers-
IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...
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MIX TESTS
Identification of best combinations among the different elements of your offer.
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U&A AND MARKET SEGMENTATION
To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.
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OWNER PANELS
For long-term collaboration with your targets: co-creation, optimisation, evaluation of satisfaction...
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IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...
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WEB INTELLIGENCE TRACKER
Picking up signals, buzz tracking and online brand reputation monitoring.
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CONCEPT TEST
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CONCEPT TESTS
Identification of best candidates and optimisation routes.
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CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
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IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or ... -
MIX TEST
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IDEAMAP COPY
To identify most promising creative routes (all sectors except opinion).
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IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...
More info -
U&A AND MARKET SEGMENTATION
To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.
More info -
DOCTOR CONNECTION
Exploratory quali study enriched by ethnographic observation via reconstitution of doctor/patient consultations.
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DOCTOR CONNECTION
Exploratory quali study enriched by ethnographic observation via reconstitution of doctor/patient consultations.
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DIRECT AD TEST
Quali and Quanti pre-test for flash diagnosis of your copy.
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CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
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IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or ... -
AD PLUS360°
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OWNER PANELS
For long-term collaboration with your targets: co-creation, optimisation, evaluation of satisfaction...
More info -
CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
More info
IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or ... -
WEB INTELLIGENCE TRACKER
Picking up signals, buzz tracking and online brand reputation monitoring.
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- international presence through Ifop Global Healthcare, combining the competence and best practices of both sides of the Atlantic.
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OMNIBUS
60 years experience ensuring studies adapted to your needs and budget.More info -
PANEL
Advisers specialising in Panels tools and methodology at the service of your strategy.
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ONLINE STUDIES
Ifop extends the means of connecting to your audience.
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TRENDS AND STRATEGIC PLANNING
A fresh angle on studies: the senses on the alert!
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QUALI
A "new generation" Quali for decision-making.
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