Our mission
With these observations in mind, and with its knowledge of the luxury market, Ifop’s Luxury Division is positioned as the obvious partner for all decision-makers requiring advice and accompaniment in strategy choices.
Ifop’s Luxury Division specialises in ad hoc studies, both quantitative (face-to-face, online, telephone) and qualitative, and benefits – via its international network – from genuine expertise in the recruitment and interviewing of specific luxury targets.
Contact
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Marc Gicquel
Director, Luxury Division - FRANCE
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Darko Rakin
Vice President Consumer & Business - Ifop North America
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Ana Nora Feldman
Director, Marketing Intelligence - IFOP LATINE AMERICA
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Stéphane Courqueux
Director IFOP ASIA
LUXURY DIVISION PRODUCTS
All IFOP offers-
BRAND EQUITIES
Understand brand power and identify triggers for development.
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IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...
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CORE CREATIVE IDEA
Evaluate and optimise initial creative routes.
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M@RKETRENDS LUXURY & LIFESTYLE
Marketing trends emerging from monitoring brand initiatives and internet discussion.
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OWNER PANELS
For long-term collaboration with your targets: co-creation, optimisation, evaluation of satisfaction...
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WEB INTELLIGENCE TRACKER
Picking up signals, buzz tracking and online brand reputation monitoring.
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WEB INTELLIGENCE TRACKER
Picking up signals, buzz tracking and online brand reputation monitoring.
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IFOP BRAND AUDIT
To track a brand's efficiency and performance quantitatively.
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CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
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IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or ... -
AD PLUS360°
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U&A AND MARKET SEGMENTATION
To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.
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SHOPPERS STUDIES
Understand shoppers' purchase decisions in situ and evaluate performance of point of sale marketing: mystery shopping, shopalong…
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NAME CREATION
Advice on name creation for products and brands, companies and special events.
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VERY WEALTHY OBSERVATORY
The first global monitoring of millionaires and their relationship to wealth. In partnership with the Luxury Division.
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U&A AND MARKET SEGMENTATION
To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.
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MIX TESTS
Identification of best combinations among the different elements of your offer.
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BRAND EQUITIES
Understand brand power and identify triggers for development.
More info -
CONCEPT TESTS
Identification of best candidates and optimisation routes.
More info -
CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
More info
IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or ... -
CORE CREATIVE IDEA
Evaluate and optimise initial creative routes.
More info -
M@RKETRENDS LUXURY & LIFESTYLE
Marketing trends emerging from monitoring brand initiatives and internet discussion.
More info -
LUXURY AND PREMIUM BRANDS OBSERVER
The most complete observer of luxury and premium brands during an economic crisis, combining the expert views of trendsetters, blogosphere monitoring, initiatives monitoring and quantitative ...
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EMOTIONAL ADVERT
For pre and post testing of communications with strong emotional value.
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NAME CREATION
Advice on name creation for products and brands, companies and special events.
More info -
IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...
More info -
CONCEPT TEST
More info -
OWNER PANELS
For long-term collaboration with your targets: co-creation, optimisation, evaluation of satisfaction...
More info -
IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...
More info -
CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
More info
IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or ... -
IDEAMAP COPY
To identify most promising creative routes (all sectors except opinion).
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- perfume, cosmetics, care products
- fashion and accessories
- writing implements
- clocks, watches, jewellery
- delicatessen and spirits
- hotels and restaurants
- leisure, travel, automobile
- decoration, household equipment
- new technologies
- distribution
- media
- tableware
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OMNIBUS
60 years experience ensuring studies adapted to your needs and budget.More info -
PANEL
Advisers specialising in Panels tools and methodology at the service of your strategy.
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ONLINE STUDIES
Ifop extends the means of connecting to your audience.
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TRENDS AND STRATEGIC PLANNING
A fresh angle on studies: the senses on the alert!
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QUALI
A "new generation" Quali for decision-making.
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