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When social and commerce merge

In March, the China Connect conference dedicated to Chinese digital trends was holding its 7th edition in Paris. The motto of this edition was « Crack the codes » i.e how to uncover the dynamics of a specific, fast moving market which is in many ways leading the West when it comes to digital habits and models. […]

Made-in-China

The « Made in China » takes revenge

For a long time Chinese-made products were associated with low-cost and poor quality. The “toxic chairs” sold by French distributor, Conforama, gave stinging allergic rashes to some 400 customers. The “harmful dyes t-shirt” which sent a little girl in hospital stuck the knife deeper. Fed up with the scandals, the world’s second-largest economic power has […]

Ingkee montage

Hot trend in China: Live-streaming apps turn Nobodies into Internet Celebrities and offer unique money-making opportunities.

  A pretty woman casually dressed, eating noodles and talking about the makeup she is planning to buy. A handsome man gazing at the webcam in silence. A lady singing a cappella in her living room. What do they have in common? Hundreds of thousand followers. The Live-Streaming craze is sweeping across China. Millions of […]