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Luxury in the digital age: the challenge of balancing “slow time” and “fast time”

At Luxe Pack Shanghai 2017 held in April, Ifop CEO Stephane Truchi and Luxurynsight CEO Jonathan Siboni shared their views on how luxury brands should adapt to the digital era in a conference entitled “The Digital Transformation of Luxury”.   While 50% of Chinese domestic luxury consumption will be generated online by 2020, it is […]

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When social and commerce merge

In March, the China Connect conference dedicated to Chinese digital trends was holding its 7th edition in Paris. The motto of this edition was « Crack the codes » i.e how to uncover the dynamics of a specific, fast moving market which is in many ways leading the West when it comes to digital habits and models. […]

Made-in-China

The « Made in China » takes revenge

For a long time Chinese-made products were associated with low-cost and poor quality. The “toxic chairs” sold by French distributor, Conforama, gave stinging allergic rashes to some 400 customers. The “harmful dyes t-shirt” which sent a little girl in hospital stuck the knife deeper. Fed up with the scandals, the world’s second-largest economic power has […]

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Hot trend in China: Live-streaming apps turn Nobodies into Internet Celebrities and offer unique money-making opportunities.

  A pretty woman casually dressed, eating noodles and talking about the makeup she is planning to buy. A handsome man gazing at the webcam in silence. A lady singing a cappella in her living room. What do they have in common? Hundreds of thousand followers. The Live-Streaming craze is sweeping across China. Millions of […]