Entries by Ifop Asia

The new Chinese traveler is independent and looking for unique experiences

Over 700 million Chinese people travelled recently during “Super Golden Week” which combined the National Day and Mid-Autumn Festival holidays, according to figures from the China Tourism Academy. And about half of them, or nearly 350 million, travelled by car or bus, generating all-time record traffic jams. Beyond this massive increase in scale, the face […]

When social and commerce merge

In March, the China Connect conference dedicated to Chinese digital trends was holding its 7th edition in Paris. The motto of this edition was « Crack the codes » i.e how to uncover the dynamics of a specific, fast moving market which is in many ways leading the West when it comes to digital habits and models. […]

The « Made in China » takes revenge

For a long time Chinese-made products were associated with low-cost and poor quality. The “toxic chairs” sold by French distributor, Conforama, gave stinging allergic rashes to some 400 customers. The “harmful dyes t-shirt” which sent a little girl in hospital stuck the knife deeper. Fed up with the scandals, the world’s second-largest economic power has […]

Hot trend in China: Live-streaming apps turn Nobodies into Internet Celebrities and offer unique money-making opportunities.

  A pretty woman casually dressed, eating noodles and talking about the makeup she is planning to buy. A handsome man gazing at the webcam in silence. A lady singing a cappella in her living room. What do they have in common? Hundreds of thousand followers. The Live-Streaming craze is sweeping across China. Millions of […]

The Evolution of Leisure In China

  Today Chinese society is in a flux. Both the economic growth as well as the pace of growth of the past 35 odd years has had a massive impact on not just on the economic wellbeing of the Chinese people but also on the society in general. With the increasing affluence levels, higher disposable […]