Entries by Ifop Asia

Beyond present into the future

The new aspirations of China’s middle class (part 3 out of 4)   Access to a higher standard of living allows the Chinese middle class to look further than the present to anticipate and secure the future. Within all population strata keeping healthy is considered the first factor of happiness in life and the share […]

From ostentation to experience

The new aspirations of China’s middle class (part 1 out of 4)   Quite like anywhere else in the world, when they join the ranks of the middle class Chinese citizens aspire to consume the brands they see on television or other media commercials and could not afford before. Then, when they go up the […]

The new aspirations of China’s middle class

As opposed to the middle class in Western countries, which tends to shrink under the effects of a slowing economy, China’s middle class is growing rapidly to the point that it will exceed 600 million individuals within ten years. Here is a huge reservoir of consumers able to spend beyond their primary needs and to […]

How “Made in…” impacts the attractiveness of products amongst Chinese consumers?

Ifop recently conducted a survey among the Chinese middle-class* in five main cities (Shanghai, Beijing, Guangzhou, Wuhan and Shenyang) to understand perceptions towards products made in different countries around the world. This study reveals the strengths and weaknesses associated to “Made in…” China, France, Germany, Italy, Japan, South Korea, UK and USA.   “Made in”: […]

M-commerce is booming nowhere else as much as in China!

China is the first e-commerce market in the world*. What is striking is how quickly habits shift towards mobile, to such an extent that the major part of online shopping is now done through a mobile device. This trend is a great change for brands. Alibaba dominates the Chinese ecommerce with 80 % market share […]

The Chinese luxury market is getting more mature

The Luxury division of Ifop recently published the results of the Luxury Trend Report, a yearly look at Luxury trends as evaluated by luxury professionals (general management of luxury houses, heads of brands, marketing and commercial directors, experts from agencies specialized in luxury, etc.) from all sectors of luxury. This year, in a context of moderate […]