Living Beauty, the latest study by the cosmetics beauty division at Ifop, focused on major mass markets China and Brazil. 600 women aged 18 to 55 were surveyed in each country to identify different women profiles in terms of their aesthetic concerns. Although the relationship with beauty cannot be defined the same way in the […]
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Entries by Ifop Asia
Boosted by improved standards of living and the development of medical infrastructures, Chinese citizens’ health and life expectancy improved drastically over the last thirty years. But the relationship the population developed to health is complex and has been impacted by repeated incidents in the fields of food safety and access to health services. This article […]
With the proliferation of mobile devices especially smart phones world over and more specifically in China, consumers have taken to using them like nobody’s business. So much so that now smart phones have overtaken traditional desktops and laptops as the No 1 device for accessing internet. With this constant access to the internet comes the […]
The evolution of gifting as a practice China as a country is ever evolving in every sector and category of consumer market. The economic shift in the country’s fortunes has had a consequent impact on Chinese lives as well as their habits. So much so, that a practice of yesteryear would seem a mere passé […]
Ifop Asia recently partnered with SELF (悦己), the well-known women lifestyle magazine, on the edition of the White Paper 2014 which was released in its December issue. The magazine wanted to gather insightful knowledge about the Chinese beauty consumers and asked us to investigate Chinese women’s needs on anti-aging, whitening, foundation as well as their […]
The smashing introduction of Alibaba in Wall Street and the burst of Xiaomi into the world’s top 3 smartphone manufacturers recently highlighted the development of China in the field of Internet and technologies. But behind the success of these companies lies a market reality: Chinese consumers are super-connected and super-mobile.
In 2014, for the 7th year in a row, China was the country in the world where the most high rise buildings were built. 58 of the 97 200-meter-plus buildings completed across the world were in China. The city of Tianjin ranked first with 6 such tall buildings, followed by Chongquing, Wuhan and Wuxi with 4 […]
China has become a huge and essential consumption market. Its enrichment brought a society of consumers where rich elites go alongside a middle class who displays its purchasing power. This population of over 350 million will continue to grow to reach 850 million by 2030. The Chinese consumers of today – and of tomorrow – […]
It’s inevitable, the taste and consumption model of the Chinese people doesn’t stop evolving. How far can this this exploration go? What’s the image of French products in China? A study conducted recently by Ifop among Chinese people aged 20 to 40 living in major cities answers these questions. Chinese people are experiencing a major […]
Ifop is an official partner of Netexplo, the global observatory of digital transformation and how digital innovation impacts the life of people and corporations. On February 5th, the winners of the 2015 Netexplo Forum were revealed at Unesco in Paris in front of 1200 decision leaders. One of the 10 laureates was Chinese Baidu Kuai […]