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Hot trend in China: Live-streaming apps turn Nobodies into Internet Celebrities and offer unique money-making opportunities.

  A pretty woman casually dressed, eating noodles and talking about the makeup she is planning to buy. A handsome man gazing at the webcam in silence. A lady singing a cappella in her living room. What do they have in common? Hundreds of thousand followers. The Live-Streaming craze is sweeping across China. Millions of […]

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Ifop reinforces its presence in China by appointing Kevin Zhou Managing Director, China operations

Kevin Zhou joins Ifop Asia as Managing Director and partner in the Group’s subsidiary based in Shanghai. Ifop, the independent Paris based market research group present in China since 1996 is proud to announce the hiring of Kevin Zhou as Managing Director of its China operations. In his new role, Kevin Zhou will be responsible […]