How “Made in…” impacts the attractiveness of products amongst Chinese consumers?

Ifop recently conducted a survey among the Chinese middle-class* in five main cities (Shanghai, Beijing, Guangzhou, Wuhan and Shenyang) to understand perceptions towards products made in different countries around the world. This study reveals the strengths and weaknesses associated to “Made in…” China, France, Germany, Italy, Japan, South Korea, UK and USA.   “Made in”: […]

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The Chinese luxury market is getting more mature

The Luxury division of Ifop recently published the results of the Luxury Trend Report, a yearly look at Luxury trends as evaluated by luxury professionals (general management of luxury houses, heads of brands, marketing and commercial directors, experts from agencies specialized in luxury, etc.) from all sectors of luxury. This year, in a context of moderate […]

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The Korean influence on Chinese consumers: from entertainment to plastic surgery

Most consumer markets in China evolve under the mixed influences of local culture, Western lifestyle spreading globally as well as regional trends. In the latter Japan, Taiwan and Hong Kong traditionally tend to be sources of inspirations for Chinese consumers but in recent years South Korea has really been the place of influence, especially among […]