Why are Chinese consumers so Digital?

The smashing introduction of Alibaba in Wall Street and the burst of Xiaomi into the world’s top 3 smartphone manufacturers recently highlighted the development of China in the field of Internet and technologies. But behind the success of these companies lies a market reality: Chinese consumers are super-connected and super-mobile.

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Connected chopsticks detect contaminated food

Ifop is an official partner of Netexplo, the global observatory of digital transformation and how digital innovation impacts the life of people and corporations.

On February 5th, the winners of the 2015 Netexplo Forum were revealed at Unesco in Paris in front of 1200 decision leaders. One of the 10 laureates was Chinese Baidu Kuai Sou: connected chopsticks that detect contaminated food.

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