The changing tastes of chinese consumers

It’s inevitable, the taste and consumption model of the Chinese people doesn’t stop evolving. How far can this this exploration go? What’s the image of French products in China? A study conducted recently by Ifop among Chinese people aged 20 to 40 living in major cities answers these questions.

Chinese people are experiencing a major shift in their eating habits. They tend to eat more fruits (64%), fresh market products (56%), dairy products (53%) and meat (41%) than 5 years ago, and in Shanghai specifically more prepared foods (38%), a phenomenon that can be associated to the fast paced lifestyle and westernization of the city.

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