SELF Beauty White Paper 2014 : the transforming habits of Chinese women

Ifop Asia recently partnered with SELF (悦己), the well-known women lifestyle magazine, on the edition of the White Paper 2014 which was released in its December issue. The magazine wanted to gather insightful knowledge about the Chinese beauty consumers and asked us to investigate Chinese women’s needs on anti-aging, whitening, foundation as well as their perception, acceptance and usage towards the latest products, new concepts, and new trends in the beauty universe.

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