Who we are

China Inside is a window on Chinese markets and society edited by Ifop Asia and its Shanghai office team.

Ifop Asia specializes in connecting international brands to Asian and Chinese consumers in order to help them make better decisions.

Our approach combines the core know-how and values of the Ifop group – sound methodological foundations, agile solutions, tailor made service – with specific understanding of local markets and populations to bring actionable information and consultancy to brands.

Ifop Asia primarily services the luxury, beauty, food and health sectors as well as media and advertising agencies. We are known for our specific expertise in addressing affluent targets and lifestyle issues.

We incorporate digital in the way we decipher society, we interact with consumers and we deliver information to our clients.

Beyond China, Ifop Asia works across the East Asian markets to bring you with the understanding you need about the world’s most dynamic region.

On topics related to health we partner with H Research to provide expert medical research in the whole region.


Kevin Zhou : kevin.zhou@ifopasia.com